New year, fresh energy, and a renewed color vision. For the third consecutive year, Pinterest has unveiled its highly anticipated Pinterest Palette, highlighting shades expected to influence fashion, beauty, and home decor in the year ahead. While Pantone opted for a softer direction for 2026 with Cloud Dancer (a clean white), Pinterest forecasted a lineup of bold, expressive tones: Cool Blue, Jade, Plum Noir, Wasabi, and Persimmon.
By analyzing keyword searches, visual engagement, and cultural signals from its 600 million users, Pinterest has become a trusted source for identifying emerging trends and predicting what’s next.
With a background in fashion, I’ve been tracking how these shades are already appearing across industries. To gain deeper insight, I spoke with Senior Beauty & Style Director April Franzino and Home Design Director Monique Valeris about how these colors are likely to shape everyday style in 2026.
Cool Blue
This icy, muted blue is the coolest tone in the palette and closely aligns with Pantone’s subtle white-forward prediction. Pinterest reports that searches for this shade have climbed by 85%, a trend that hasn’t gone unnoticed. Franzino notes that this frosty blue is emerging as a standout nail polish color, supported by a 230% increase in searches for “icy nails winter.”
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While Pinterest highlights cool blue accessories, I’ve observed a rise in softer baby blue hues within clothing, particularly in cozy knitwear, fuzzy sweaters, and relaxed sweat sets. This marks a shift away from the bright cobalt shades that previously dominated.
In home design, Valeris explains that industry experts are revisiting vintage-inspired paint colors like cool blue. Light blue was widely used in the 1700s and is now resurfacing for its calming yet crisp appeal.
Jade
Pinterest describes jade as a green that sits between mint and moss, but its appeal goes beyond color alone. The stone-like, marbled texture—blending greens and whites—is just as significant as the shade itself.
Especially prominent in home decor, jade is valued for its natural, grounding energy. Valeris notes that Benjamin Moore’s 2026 Color Trends Palette features a similar hue called Raindance, reinforcing jade’s growing influence. Jade green kitchen cabinets, green appliances, and serene bathroom designs are all on the rise.
Jade has already taken over my own bedroom, from wallpaper to bedding and rugs. In beauty, Pinterest reports a striking 450% surge in searches for “jade marble nails,” making it a standout trend for nail art.
Plum Noir
The deepest shade in the lineup, Plum Noir is a rich, moody purple infused with brown undertones. According to Pinterest, searches for “dark plum” and “deep purple” have increased by over 200%.
In fashion, the evolution from bright red to maroon appears to be settling into this purple-burgundy territory. With plum tones appearing on runways just a few seasons ago, the color is now poised for broader adoption.
For interiors, Valeris recommends plum for the color-drenching trend, where walls, trim, and ceilings are painted in the same shade. For a subtler approach, purple works beautifully in artwork, accent chairs, or painted trim.
Franzino highlights plum as a standout for eye makeup, including eyeshadow, liner, mascara, and nail color. Burgundy mascaras in particular have proven flattering across various skin tones and eye colors.
Wasabi
Described by Pinterest as electric and high-voltage, Wasabi is a vibrant yellow-green bursting with energy. This playful hue is already making waves in fashion, especially as spring approaches, showing up in bold matching sets, satin dresses, and statement footwear.
Pinterest reports a 70% increase in searches for “lime green weddings” and a 175% rise for “chartreuse,” signaling growing interest in bright green palettes.
While Valeris notes a broader shift toward maximalism in interiors, she believes wasabi works best as a strategic accent—ideal for throw pillows or accent chairs rather than full-room paint.
Persimmon
After gaining momentum in 2025 through pop culture moments, bright orange continues its rise with a softer, fruit-inspired variation known as persimmon. Pinterest predicts this reddish-orange hue as a major trend, especially when paired with complementary shades. Searches for “orange color combo” have climbed by 75%.
In beauty, persimmon is appearing in metallic press-on nails and bold lip colors. Pinterest also recorded a 105% increase in searches for “orange color suits,” hinting at a retro-inspired revival in menswear.
The shade is also gaining traction in women’s activewear and home accents. Valeris sees persimmon as a dynamic pop color, ideal for dinnerware, lamps, furniture, and decorative details rather than large-scale applications.
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