Winter can leave skin looking paler than ever, but the season’s cold, damp conditions often make achieving a believable self-tan more challenging. According to professional tanner James Harknett, skin isn’t always as prepared for tanning in winter as it is during warmer months. Cooler weather can dry the skin, leading to a build-up of dead cells that causes self-tan to develop unevenly.
Understanding this is essential. As Harknett explains, tanning products need an even layer of skin cells to bind to properly. Regular body brushing helps keep skin smooth and prevents rough patches, while extra exfoliation is especially important on areas that tend to tan unevenly.
Self-tan is more likely to cling around underarms, beneath the bust, along strap lines, and on drier areas like ankles, knees, and elbows. Using a gentle scrub that respects the skin barrier can make all the difference, creating a clean, even base for your chosen tanning product.
When tanning the face during winter, subtlety is key. Harknett advises taking extra care around the face and neck and always choosing a formula designed specifically for facial skin rather than using body tanners on these delicate areas.
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Experienced tanners will also know that DHA, the active ingredient in self-tanners, can make skin feel drier as it develops colour. Combined with harsh winter conditions, this can leave skin feeling tight. Maintaining a hydrating skincare routine and using tanning products gently helps ensure a soft, natural glow that simply adds warmth to the complexion.
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Below is a curated selection of the best self-tanners for winter, designed to deliver a believable bronze glow from head to toe.
Radiant Complexion Serum – Best Self-Tanning Face Serum
This facial serum is ideal for winter tanning, as it fits seamlessly into an existing skincare routine. Applied after cleansing and before moisturising, it doesn’t require mixing or altering daily habits.
Beyond tanning, it works as a multi-tasking serum, helping to hydrate, firm, and illuminate the skin. The buildable formula allows for a soft hint of radiance or a slightly deeper glow, depending on preference.
Self Tanning Hydrating Facial – Best Self-Tanning Face Cream
For those who prefer a cream over a serum, this luxurious option combines lightweight hydration with a subtle tan. It delivers moisture and colour in one step, making it an easy addition to a winter skincare routine.
Self-Tanning Drops – Best for a Customisable Tan
Tanning drops are ideal for those who want control over their colour. Adding one or two drops to a trusted moisturiser allows for a customisable, natural finish without the risk of overdoing it.
This formula also helps protect the skin from oxidative stress while delivering a warm, golden glow. A travel-sized option makes it convenient for winter getaways.
So So Dark Tanning Serum – Best for a Deep Tan
This richly tinted serum glides smoothly over the skin, making application easy and precise. It’s particularly useful before travel, as it helps lock in hydration and can be rinsed off after a few hours to reveal a deeper, warm-toned tan.
Gradual Tan Classic Firming Lotion – Best for a Gradual Tan
No winter tanning routine feels complete without a gradual formula. This lotion is ideal for beginners or those with very fair skin, offering a buildable glow that develops slowly and evenly.
Enriched with hyaluronic acid, it functions as a nourishing body lotion while delivering a subtle bronzed finish over time.
Liquid Gold Self Tan Foam – Best for All Skin Tones
For those who prefer a mousse texture, this foam is a standout choice. Its hydrating, argan oil–enriched formula, no rinse-off requirement, and streak-free finish make it a reliable option for achieving a smooth, even tan throughout the winter months.
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